Dan Rood is the SVP of Marketing at ASAPP, the Generative AI leader in the Customer Experience space. For over 12 years Dan has been leading Marketing organizations within the CX space with special emphasis on narrative frameworks to transform product positioning. Dan spent the first part of his career in B2B SaaS Sales at companies like Microsoft, Amazon, Expedia, and American Express. Dan's primary passion is his wife and four kiddos. His life purpose is to perfect the smoking of a beef brisket which has eluded him for over 5 years.

Heather Reed, PhD is a Product Manager at ASAPP where she applies her understanding of AI and statistical analysis to gain novel and in-depth insights into ASAPP products and users. Prior to joining ASAPP, Heather spent Spring of 2018 at NASA Langley Research Center as a Visiting Scientist and has taught model verification, validation, and uncertainty quantification; inverse problems; and the use of high performance computing. She's an educational advocate for AI and data-driven approaches in areas where non-AI solutions have been the status quo.