Brooke Lynch is the Divisional Director of Digital at the Customer Management Practice. With a background in television news and production, she’s worked across industries covering B2B marketing, healthcare and finance events. Her current work highlights challenges and opportunities for customer experience and contact center leaders, with a focus on e-commerce, retail, and CX technology. Brooke studied journalism at the University of Wisconsin-Madison, and held positions at Fox Business in Development and as a college associate on Countdown to the Closing Bell.

Prior to ASAPP, Chris spent 20 years leading contact center strategy and technology implementation for Verizon and Alltel, leading staff operations, and managing desktop automation and augmentation.

Mackenzie Smith is the Vice President of Delivery & Operations at ASAPP, responsible for product onboarding, ongoing services, technical support and technical project management. Prior to ASAPP, she helped clients build proprietary advertising technology platforms at IPONWEB and lead client engagements for digital advertising at Merkle. Throughout her career, she has been focused on partnering with clients, across industry sectors, and utilizing technology and analytics to drive business value. She is a graduate of Harvard University.