Prior to ASAPP, Chris spent 20 years leading contact center strategy and technology implementation for Verizon and Alltel, leading staff operations, and managing desktop automation and augmentation.

Mackenzie Smith is the Vice President of Delivery & Operations at ASAPP, responsible for product onboarding, ongoing services, technical support and technical project management. Prior to ASAPP, she helped clients build proprietary advertising technology platforms at IPONWEB and lead client engagements for digital advertising at Merkle. Throughout her career, she has been focused on partnering with clients, across industry sectors, and utilizing technology and analytics to drive business value. She is a graduate of Harvard University.

Dan Rood is the SVP of Marketing at ASAPP, the Generative AI leader in the Customer Experience space. For over 12 years Dan has been leading Marketing organizations within the CX space with special emphasis on narrative frameworks to transform product positioning. Dan spent the first part of his career in B2B SaaS Sales at companies like Microsoft, Amazon, Expedia, and American Express. Dan's primary passion is his wife and four kiddos. His life purpose is to perfect the smoking of a beef brisket which has eluded him for over 5 years.