Generative AI has ushered in a major inflection point in customer experience (CX), continually redefining what’s possible in operational efficiencies and improved customer satisfaction. As the industry now races to keep up, the key question remains how organizations can adapt to these rapid advancements and pragmatically harness the benefits of AI.
Gain a research-based perspective on the current state of AI for CX from guest speaker Christina McAllister, Forrester Senior Analyst. Then, join her and Ted Burke, VP of Product Management at ASAPP, in a thoughtful discussion about how Generative AI may reshape your CX infrastructure, and steps to take now to prepare your organization for the change.