ASAPP Team

Explore JetBlue's approach to balancing AI, costs, and culture in their contact centers. Learn how AI like Amelia 2.0 enhances efficiency and agent engagement.

Discover how JetBlue empowers agents to tackle rising customer expectations with speed, resolution, and adaptability in an evolving industry.

The road ahead for AI in CX: Uncover how generative AI is transforming customer experience—and the bold steps to thrive in this new era.

Discover how empathy in CX goes beyond emotions, blending efficiency and convenience. Learn how AI enhances practical empathy in customer service.

Deciding whether to build or buy an AI solution for CX? Ask these 5 key questions to ensure your decision aligns with your business goals and resources

Explore strategies to prevent hallucinations in generative AI and ensure accurate, safely grounded responses for reliable business use.

Delve into the complexities of building scalable AI solutions in contact centers to elevate customer experience and achieve operational success.

Discover the challenge of scaling AI for CX beyond prototypes and why the last mile is critical for delivering consistent business value.

Contact centers are overwhelmed by interaction volumes and staffing shortages. Learn how generative AI agents can help scale customer service effectively.

Where is automation the most impactful? Our AI models specialize in automating even the most difficult parts of customer interactions.

Discover how a human-in-the-loop workflow ensures safe and effective Generative AI deployment in contact centers

Security and safety are key but distinct elements in AI. Discover how they influence the development of trustworthy generative AI for CX.